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Why is RIM running away from BlackBerry to battle Apple?

Posted on December 17, 2010 by

Why is RIM running away from BlackBerry in order to try and keep up, never mind compete, with Apple’s iPad, never mind iPhone? Georgia, Chad, Ally and I spoke about this at length on last Sunday’s iPad Live! podcast but given RIM’s financial results and accompanying comments this week, I think it’s appropriate to get some text behind it now as well.
Confession: I need a translator to understand RIM’s co-CEO’s, Mike Lazaridis and Jim Balsillie. They don’t speak any language I’m familiar with, not English, French, Klingon, or marketing. There’s no app for translating what they’re saying lately, and certainly no web service (zing! reserved, as you’ll see later). I’ve read what CrackBerry Kevin and Sascha Segan, geniuses both, have managed to extract but I’m still baffled. Or RIM is still baffling. I think it’s the latter.

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