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How can Apple and News Corp get you to subscribe to The Daily?

Posted on February 1, 2011 by

Tomorrow Apple and News Corp will unveil The Daily and an iPhone/iPad subscription service for iOS to go along with it — but will I subscribe? We’ve been discussing that for a few weeks now on the iPad Live! podcast and it’s led to some of the most heated exchanges Chad, Georgia, and I have ever had on the show (and that’s saying something.)
The issue is this — news is already freely available on the web from both the largest profession news sites and the smallest one-person micro-blogger alike. Everything from full on features in the most traditional of old media fashion to real-time tweet streams of breaking news are there for the browsing.

Back when Apple launched iTunes, Steve Jobs famously said established recording labels didn’t realize their competition wasn’t other paid content — their competition was free. Jobs said the way to compete with free-as-in-bootleg music was to […]

Read the original post by Rene Ritchie

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