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Qualcomm executive dismisses 64-bit A7 as a “marketing gimmick”

Posted on October 2, 2013 by

A Qualcomm executive has claimed that Apple’s 64-bit A7 processor is a marketing ploy. Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, claims that there is no benefit to consumers from the processor being 64-bit. This is because the iPhone 5s only has 1GB of DRAM, a […]

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