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Qualcomm Marketing Executive Calls Apple’s 64-Bit A7 Chip a ‘Marketing Gimmick’

Posted on October 2, 2013 by

Qualcomm chief marketing officer Anand Chandrasekher said Apple’s 64-bit A7 processor, first introduced in the iPhone 5s, is a “marketing gimmick” and there is “zero benefit” to the consumer from the chip, according to an interview with Techworld. 64-bit ARMv8 processors were first introduced back in 2011, though Apple’s […]

Read the original post by Jordan Golson

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