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Tim Cook’s game with Wall Street: Underpromise and overdeliver

Posted on April 24, 2014 by

Tim Cook runs the risk of burning us out with constant promises of new products. Ultimately, he has to underpromise and overdeliver
Tim Cook is playing a dangerous game with investors, analysts and tech journalists. We’ve been hearing for months about how Apple will launch products in new categories, but there’s […]

Read the original post by Peter Cohen

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