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All in one: Owning the experience is key to Apple’s customer satisfaction

Posted on June 23, 2014 by

If you regularly listen to Apple’s quarterly conference call, Tim Cook’s repeated use of the term “customer sat” for “customer satisfaction” is probably a well-worn square on your bingo card. Apple’s customer satisfaction numbers are the envy of the technology world—and probably several other worlds—and Cook is rightly proud of […]

Read the original post by John Moltz

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