JR.com offers the Sony BRAVIA 40″ 1080p Widescreen LCD HD Television, model no. KDL-40EX400, for $549. Coupon code “GEICO10″ cuts it to $539. With free shipping, that’s $50 under last month’s mention and the lowest total price we could find by $9. Sony’s BRAVIA EX-series HDTVs feature sensors which automatically adjust the picture color and brightness level based on your room’s lighting. Other features include a 1920×1080 (1080p) native resolution, 140,000:1 dynamic contrast ratio, USB connectivity, four HDMI inputs, and VGA, component, and other video inputs. Deal ends November 29.
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