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Qualcomm exec: Apple’s 64-bit A7 chip a ‘marketing gimmick’

Posted on October 1, 2013 by

Apple’s 64-bit A7 processor in the iPhone 5s is more a marketing stunt than a technical enhancement and though it will not deliver any immediate benefits to smartphone users, there are other reasons to move to 64-bit, a Qualcomm executive said on Tuesday.

Anand Chandrasekher, Qualcomm’s chief marketing officer

“I know there’s […]

Read the original post by Agam Shah, IDG News Service

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