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Qualcomm Backs Off ‘Marketing Gimmick’ Comments About the A7’s 64-Bit Benefits

Posted on October 8, 2013 by

Last week, Qualcomm chief marketing officer Anand Chandrasekher called Apple’s new 64-bit A7 processor a “marketing gimmick” and claimed the processor had very few consumer-driven features. Today, Qualcomm is backing away from those comments, according to Macworld. A company spokesperson issued this statement to the magazine:
“The comments made by […]

Read the original post by Jordan Golson

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