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Apple Expanding Marketing Efforts with New Ad Agencies to Battle Samsung Threat

Posted on April 9, 2014 by

Apple is planning to expand and improve marketing efforts by partnering with four new digital ad agencies, including WPP’s AKQA, Interpublic Group’s Huge, Area 17, and Kettle, reports Ad Age. The agencies will work on digital strategy and user experience, among other things.
The scope of the work being assigned across […]

Read the original post by Juli Clover

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