Bloomberg sat down with Verizon’s President Lowell McAdam who was on stage with Tim Cook during yesterday’s big Verizon iPhone announcement, and their discussion sheds some light on some of the negotiations held between Apple and Verizon that led to Verizon finally carrying Apple’s flagship smartphone. Here are some quick highlights from their conversation, beginning with McAdam talking about their branding and logo missing from the device itself:
To reach a deal, Apple and Verizon had to reconcile different approaches to branding. Verizon puts its stamp on other manufacturers’ devices, including phones from Research In Motion Ltd. and Motorola. By contrast, only Apple’s name appears on the iPhone.
“They don’t put a lot of logos on their phones,” McAdam said in the interview. “So that wasn’t a major issue for us.”
Formal Apple exec Jean-Louis Gassee chimed in saying that Verizon probably saw the success of the iPhone under AT&T and quickly […]
Read the original post by Andrew Wray